Raising awareness, now more than ever!

H.P. Lovecraft and his cat, whose name you should Google

Do you ever get a phrase stuck in your head? Like it just repeats over and over and over, and even though there's no sound inside your brainpan it's still somehow there? That happens to me a lot. More lately, to be honest, probably because I'm not speaking as much as I normally do.

Anyway, there are two that have been tormenting me during my waking hours, lately: "now more than ever," which is a shitty sentiment even at the best times — let's be honest, it's nearly always used to whip up jingoistic furor in service of some atrocity — and "raising awareness," which is emptier than hell itself. (All those demons and lost souls are here.)