Look, the NBA season is canceled. Everyone is home, looking to be entertained.
Professional athletes are world-class in all the skills it takes to be a competitive gamer: focus, reaction time, spatial awareness, tactics.
Video game viewership has literally never been higher, or more mainstream. The crossover potential for famous athletes and streamers teaming up has already been proven.
Get. It. Done.
I just want to watch LeBron play Fortnite.
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